####Exploring the Future of Marketing: Digital, Creative & AI Trends at SPSU

The Faculty of Management, Sir Padampat Singhania University, Udaipur under the dynamic leadership of the Hon’ble President, Dr. Sanjay Sinha, organized a guest lecture on “How Brands Are Built: Creativity, Digital Marketing & AI Trends in Modern Marketing” on March 24, 2026.

The session was delivered by Mr. Chandra Shekhar Nagda, Group Head – Brand Communications at Patel Phoschem Limited, for BBA and MBA students. Designed in an engaging and interactive format, the lecture incorporated discussions, activities, and case-based learning, enabling students to connect theoretical concepts with real-world applications.

The lecture provided valuable insights into the dynamics of brand building, creative strategy, and the expanding role of digital marketing and Artificial Intelligence in shaping modern marketing practices. Students also gained exposure to current industry trends and the key competencies required to excel as marketing professionals in a rapidly evolving digital landscape.

The session proved to be highly informative and enriching, fostering practical understanding and critical thinking among the participants. Dr. Sanjay Kumar Yadav, the organizer of the program, expressed his sincere gratitude to Dr. Sanjay Sinha (Hon’ble President), Dr. Prasun Chakrabarti (Pro-President), and Dr. Shweta Lalwani (Deputy Dean, Faculty of Management), along with faculty members and supporting staff, for their valuable support in the successful conduct of the event.